TO ENABLE EXPERIAN’S TRANSITION TO FULLY IN-HOUSE ATL EXECUTION WE PROVIDED:
EXPERIAN
Empowering Experian's in-house agency to Deliver Big
THE CHALLENGE:
Experian sought to take full ownership of all high impact, above-the-line campaigns, moving away from traditional agency reliance. Their in-house team had deep brand knowledge and creative ambition, but needed help with executional expertise, industry relationships, and production capabilities to manage large-scale campaigns at the same caliber as top agencies with the speed and cost efficiencies of in-house operations.
OUR APPROACH:
- STRATEGIC & EXECUTION GUIDANCE: Helping the team develop seamless workflows, scalable processes, and production frameworks, ensuring their in-house team can execute high-profile campaigns with agency-level quality and efficiency.
- A-LIST TALENT NEGOTIATION: Leading contract negotiations and handle business affairs to secure celebrity talent previously thought out of reach, including John Cena and Travis Kelce.
- CAMPAIGN PRODUCTION & OPTIMIZATION: Working alongside Experian’s creative leads to concept, develop, and produce large-scale, multi-platform campaigns, ensuring smooth execution from pre-production through final delivery.
- CROSS-PLATFORM DELIVERY: Producing high-quality assets for TV, digital, and social, maximizing campaign impact while maintaining full in-house control.
OUTCOME
Experian’s in-house team didn’t just take on above-the-line campaigns—they redefined what an internal creative team could achieve. By delivering big-budget, celebrity-led campaigns featuring stars like John Cena and Travis Kelce, they proved that in-house execution could rival top agency work. These successes cemented their reputation internally, all while allowing keeping the credits in-house and positioning their own staff as the real stars.
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