Secret Menu is a magazine for the restaurant community, founded on the belief that one restaurant’s story can help and inspire others. Each issue explores a different restaurant culture in a different city, looking at how their businesses connect a neighborhood and how their stories connect them to one another. We worked closely with the DoorDash in-house creative team to develop the voice of the magazine and assembled a team of designers, writers, illustrators, editors and producers based across three different countries to bring it to life.
Issue #2 explores the vibrant Miami, featuring an array of restaurants including the irreverent Phuc Yea, the century-old Joe’s Stone Crab, and the handcrafted Maiz Project, along with personal stories and insights from the visionary people behind the places local residents adore.