This playful Gen AI campaign showcases a truly hybrid approach to creativity and tech. The goal was to bring a real actor to life with AI, achieving character consistency and flawless product integration across a series of films & stills. We trained multiple models and generated hundreds of images, leaning into the imaginative creativity that AI has to offer.
- Exemplary product integration and accuracy
- Consistent character and product portrayal across every scene
- Ethical use of talent
- Produced in Feb 2025 (pre- Veo3 / Gen4 Ref)