SHORES OF LOCI

Developing innovative IP for emerging platforms

THE CHALLENGE:

In 2022, MikeTeevee sought to expand its technical capabilities and flex its creative muscles by developing an original intellectual property (IP) tailored for the burgeoning Virtual Reality (VR) market. The objective was to conceive, design, and produce an innovative VR experience that would not only showcase the studio’s capabilities but also resonate with a diverse audience, particularly women, in a gaming landscape often dominated by male-oriented content.

OUR APPROACH:

Embracing the challenge, our all-women team embarked on creating Shores of Loci, a VR puzzle game designed to provide a serene and immersive experience. Key aspects of our approach included:
  • UTLIZING ADVANCED TECHNOLOGY: We harnessed the power of Unreal Engine to craft stunning, surreal landscapes that transport players into otherworldly realms. This technical foundation allowed for the creation of intricate 3D puzzles set within dynamic environments.
  • DESIGNING FOR INCLUSIVITY: Understanding the importance of broadening VR’s appeal, the game was intentionally designed to attract a female audience. This was achieved through calming gameplay mechanics, soothing color palettes, and tranquil soundscapes, offering a captivating experience that diverges from conventional VR offerings.
  • IN-HOUSE DEVELOPMENT CAPABILITY: From concept to execution, the project was entirely developed within MikeTeevee, enabling seamless integration of creative vision and technical execution. This autonomy facilitated rapid iteration and a cohesive final product.

OUTCOME

Shores of Loci has received significant acclaim within the VR community:

  • Award Recognition: The game has garnered multiple awards, including the Venice Immersive section of the Biennale Cinema 2022, highlighting its artistic excellence and innovative design. 
  • Expansive Content: Now in its sixth chapter, Shores of Loci continues to evolve, offering players new and enriching content that maintains engagement and interest.
  • Platform Presence: The game’s availability on major VR platforms such as Meta Quest and Steam has broadened its reach, allowing a diverse audience to experience its unique gameplay.

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