Al is changing the creative industry. The homogenisation of output, the threat to jobs, the cheapening of craft. The evidence is everywhere, and the diagnosis is consistent: Al is the problem.
Except it isn’t.
This report, based on insights derived from a series of intimate interviews with in-house creative & marketing leaders at global brands including Doordash, Intuit, Verizon, and O2, is not about technology. It’s about what technology is revealing.
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