The Lyft in-house creative team has a broad remit, with responsibility for delivering initiatives from social to experiential. We help them turn projects around quickly and efficiently, always executing with creativity and heart.

We partnered with Lyft to launch a 360° brand activation at Gov Ball NYC, transforming the rideshare pick-up zone into a high-impact festival lounge.  Designed to serve and connect, the space offered shaded seating, phone charging, swag, and shareable photo moments. Our experience-led approach brought the Lyft brand to life in a way that felt relevant, fun, and native to the festival vibe.

The result: a seamless, standout moment that boosted engagement and drove incremental rides.