The Lyft in-house creative team has a broad remit, with responsibility for delivering initiatives from social to experiential. We help them turn projects around quickly and efficiently, always executing with creativity and heart.

We helped Lyft design an experience built around loyalty; a series of in-person events to celebrate the drivers who go above and beyond to keep the cities they serve, moving.   

More than 430 drivers attended events in Austin, Atlanta and San Francisco to meet one another and share stories, while enjoying a range of activities and treats.

Celebrate your people and they’ll celebrate you back.

We partnered with Lyft to launch a 360° brand activation at Gov Ball NYC, transforming the rideshare pick-up zone into a high-impact festival lounge.  Designed to serve and connect, the space offered shaded seating, phone charging, swag, and shareable photo moments. Our experience-led approach brought the Lyft brand to life in a way that felt relevant, fun, and native to the festival vibe.

The result: a seamless, standout moment that boosted engagement and drove incremental rides.