Developed & produced full-length music video for a modern reboot of the 80s cult classic hip hop track, Basketball, starring Kurtis Blow, Jalen Brunson, Josh Hart, Lola Brooke, and [45] dancers.
DOORDASH
Reviving a cult classic -
NBA Basketball
THE CHALLENGE:
DoorDash wanted to create a stand out splash to celebrate its partnership with the NBA & WNBA.
Achieving cut through in today’s saturated market required ambitious thinking beyond that of a traditional campaign.
APPROACH
- [insert something about HitBoy?]
- Managed all business affairs, celebrity talent negotiations, record label negotiations, music licensing, distribution, internal approvals, PR & accounting.
- [Provided editorial stewardship to ensure optimal mix of creative authenticity & brand presence]
- Produced over 500 cross channel deliverables
for TV & social
OUTCOME
Campaign outperformed all previous DoorDash social campaigns, delivering 3x higher engagement and 5x greater impressions. Press coverage included AdWeek, AdAge, Campaign, Billboard & Sports Illustrated.
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