Experian approached Mike 5 years ago when they had just started to take their above-the-line campaigns in-house. We attached ourselves to their in-house agency, The Cooler, and began to produce all of their creative ideas. We helped them elevate their broadcast commercials by finding ways to shoot high end commercials with well-known Directors in a more cost efficient way. In 2019, Experian launched a new product, Boost. Consumers have described this as a hero product, so Experian wanted a hero character. And, who’s a bigger hero than John Cena?