Secret Menu is a magazine for the restaurant community, founded on the belief that one restaurant’s story can help and inspire others. Each issue explores a different restaurant culture in a different city, looking at how their businesses connect a neighborhood and how their stories connect them to one another.
Secret Menu Magazine
DOORDASH | SECRET MENU MAGAZINE
STUDENT DASHPASS CAMPAIGN
Branding, website, advertsing and social for Dashcorps
A set of colourful, virtual giftcards to cover all occasions, working with wonderful illustrators such as Naho Ogawa, Jessie Ford and Ross Crawford.
DOORDASH | VIRTUAL GIFTCARDS
DASHER NEW YEARS RESOLUTION CAMPAIGN
For this campaign DoorDash helps you gear up and reach your 2022 goal. We produced the 30 second commercial and a fun interactive web app filled with bespoke illustrations and animations.
DOORDASH | DASHER NEW YEARS RESOLUTIONS
BRANDING TOOLKIT SAFEDASH
Branding and creative idea for SafeDash, a new in-app safety toolkit to provide Dashers with resources to stay safe while delivering. We created the DoorDash Shield; a visual device that could be used across the Safety product portfolio utilizing the DoorDash brand logo intersecting with Dashers in a way that suggests partnership, protection, and camaraderie.
DOorDASH - DashERDIRECT
When DoorDash introduced DasherDirect, a full financial platform for Dashers with a Business Prepaid Visa Card and mobile banking app, we created the branding, website, advertising, social and a full set of brand guidelines for it all.