Jeans are at the heart of what we wear. Wherever you live, whatever your lifestyle, they’ve become a uniform of life. Jason Denham is a jeanmaker, who has dedicated his life to crafting the perfect jeans. Like a Michelin-star chef he hand picks his ingredients – harnesses groundbreaking techniques – minutely studies tradition – but most of all obsesses over the tiniest of details. In this short documentary he will – for the first time ever – share some of his best kept secrets.
